info@ryangerada.com
Social
Personal Project
2020
03
Club Spotify /
Reimagining Club CultureClub Spotify leverages Spotify’s emerging social integration. Focused on serving content to club goers impacted by the COVID-19 pandemic. Utilizing Spotify's already robust platform to serve the largest possible audience.
This virtual club featured DJ sets that took inspiration from Spotify’s previously established intellectual property. DJ sets featuring discover weekly, release radar, and your daily mix.
As this was a personal project inspired in the midst of quarantine, I set out to develop the brand identity, digital implementation, and print collateral.
Year
2020
Client Name
Personal Project
Role
Lead Designer
CLUB 320 X EVERPRESS.
320kbps was the moniker adopted to compliment the campaign's message - now streaming at the highest quality. Designed to dovetail with the platform and established brand, 320kbps leans into the digital environment. It also reinforces the quality consumers have come to expect from Spotify.
A line of merchandise was designed and launched on Everpress. The campaign utilized social platforms to advertise the launch.
